FINAL EDITED IMAGES AND EVALUATION

Trends, dictated by a few and lived through the masses. 2015, was the year of the #KylieJennerLipChallenge, for those who do not know who Kylie is, it is probably because you have  been hibernating for the past couple of years. Kylie Jenner is the youngest sister of the Kardashian Family and after living the majority of her childhood on camera for her family TV Show viewers and fans alike started to notice her lips mysteriously increasing in size. Jenner claimed that her personal makeup artist, Mario Dedivanovic was just simply over lining her lips using MAC Cosmetics Spice Pencil and filling her lips in with Velvet Teddy Lipstick, another MAC Cosmetic product and Jenner instantly started a trend, beauty bloggers, YouTube stars and Instagram artists immediately began over lining their lips and making tutorials on ‘How To Get Lips Like Kylie Jenner’. Jenner was the source of millions of likes, comments and views and more importantly, the sales boost of MAC Cosmetics now Best Selling Nude Lipstick. #KylieJennerLipChallenge a more bad than good trend on social media this year where fans of Jenner’s would use household items such as Shot Glasses and Tube’s to increase their lip sizes, this was bought around by another company who wanted to cash in on Jenner’s media attention by creating a plastic product that claimed to enhance lips naturally by just simply sucking on the product for several seconds. This trend had some devastating outcomes with fans being permanently scarred and while Jenner condoned any influence with these products, fans continued to try it. How can one person’s lips cause such media attention you ask? How could people cause themselves harm and discomfort to obtain similar results to Jenner’s? More importantly, how could they not realise that she had Lip Fillers the entire time, something she later confessed to at 17 years old.

The real question here is, why are we influenced so much by celebrities? Why does Pop Culture dictate our everyday lives? Why do we buy those cute Chelsea boots from Topshop because Kate Upton has those exact ones? Our generation is controlled by businesses using celebrities as marketing strategies, take L’Oreal for example, Cheryl Cole model’s for their Hairspray Campaigns, you see her beautiful hair and how well it holds in that 30 second clip on TV but little do you know, Cheryl did not create that look and the hairspray is not the only product keeping that beehive in place but we, the potential clients will buy this product believing we can get hair just like Cheryl.

Back to the question at hand, are celebrities a huge part of why average people get surgery? Are we as a generation influenced by them? In many ways no, have you seen Donatella Versace, she is the poster girl for say NO to surgery but marketing strategies influence us to get surgery because our favourite well known celebrity has it too. The Private Clinic of Harley Street have a page called Celebrities and Cosmetic surgery where the writers talk about well-known celebs and the surgeries they have had which is a great read however, scroll to the bottom of the post and you see ‘For more information on rejuvenation and anti-ageing treatments available at The Private Clinic,visit: http://www.theprivateclinic.co.uk/treatments/anti-ageing’ evidence that using celebrities as marketing points can attract more customers. Other examples of this include surgeons calling themselves ‘Celebrity Plastic Surgeons’ like Dr Nirdosh whose clinic is on Harley Street, London. Dr Nirdosh’s website shows us we can obtain ‘Kate Middleton Cheek Bones’ another example of Celebrity Marketing.

Now, were not saying you’re wrong for wanting surgery but are you doing it for you or because a celebrity did the same? Our goal here is to make our readers question their need for surgery based on the fact Marketing and the power it holds could influence a decision not suited to you.

MAKEUP/HAIR: CHARLEE BAXTER MODEL: SIOBHAN DOYLE PHOTOGRAPHY AND POST PRODUCTION: CHARLEE BAXTER

My Product Shots

My first product shot is based on a majority of the products I used for my photoshoot. They include Laura Mercier Original Face Primer, Make Up Forever HD Foundation for the face, Estee Lauder Double Wear Foundation(Under eyes), MAC Face and Body for the shoulders, neck and chest area, NARS Orgasm Highlighter (Cheekbones and Neck Area) Illamasqua loose powder to set, Anastasia Beverly Hills Contour Palette, Anastasia Beverly Hills Dip Brow for Brows, MAC Lip Mix for Lips.

This product shot is of the skin products I used creating my looks along with my professional blog title. My blog title was created in Photoshop by myself, I used nude colours as a its more 'Organic' than black, which i was originally going to use. I included the lines underneath as a reference to one of my planned looks which involved drawing surgical lines on the face.

Relevant Copy

Trends, dictated by a few and lived through the masses. 2015, was the year of the #KylieJennerLipChallenge, for those who do not know who Kylie is, it is probably because you have  been hibernating for the past couple of years. Kylie Jenner is the youngest sister of the Kardashian Family and after living the majority of her childhood on camera for her family TV Show viewers and fans alike started to notice her lips mysteriously increasing in size. Jenner claimed that her personal makeup artist, Mario Dedivanovic was just simply over lining her lips using MAC Cosmetics Spice Pencil and filling her lips in with Velvet Teddy Lipstick, another MAC Cosmetic product and Jenner instantly started a trend, beauty bloggers, YouTube stars and Instagram artists immediately began over lining their lips and making tutorials on ‘How To Get Lips Like Kylie Jenner’. Jenner was the source of millions of likes, comments and views and more importantly, the sales boost of MAC Cosmetics now Best Selling Nude Lipstick. #KylieJennerLipChallenge a more bad than good trend on social media this year where fans of Jenner’s would use household items such as Shot Glasses and Tube’s to increase their lip sizes, this was bought around by another company who wanted to cash in on Jenner’s media attention by creating a plastic product that claimed to enhance lips naturally by just simply sucking on the product for several seconds. This trend had some devastating outcomes with fans being permanently scarred and while Jenner condoned any influence with these products, fans continued to try it. How can one person’s lips cause such media attention you ask? How could people cause themselves harm and discomfort to obtain similar results to Jenner’s? More importantly, how could they not realise that she had Lip Fillers the entire time, something she later confessed to at 17 years old.

The real question here is, why are we influenced so much by celebrities? Why does Pop Culture dictate our everyday lives? Why do we buy those cute Chelsea boots from Topshop because Kate Upton has those exact ones? Our generation is controlled by businesses using celebrities as marketing strategies, take L’Oreal for example, Cheryl Cole model’s for their Hairspray Campaigns, you see her beautiful hair and how well it holds in that 30 second clip on TV but little do you know, Cheryl did not create that look and the hairspray is not the only product keeping that beehive in place but we, the potential clients will buy this product believing we can get hair just like Cheryl.

Back to the question at hand, are celebrities a huge part of why average people get surgery? Are we as a generation influenced by them? In many ways no, have you seen Donatella Versace, she is the poster girl for say NO to surgery but marketing strategies influence us to get surgery because our favourite well known celebrity has it too. The Private Clinic of Harley Street have a page called Celebrities and Cosmetic surgery where the writers talk about well-known celebs and the surgeries they have had which is a great read however, scroll to the bottom of the post and you see ‘For more information on rejuvenation and anti-ageing treatments available at The Private Clinic,visit: http://www.theprivateclinic.co.uk/treatments/anti-ageing’ evidence that using celebrities as marketing points can attract more customers. Other examples of this include surgeons calling themselves ‘Celebrity Plastic Surgeons’ like Dr Nirdosh whose clinic is on Harley Street, London. Dr Nirdosh’s website shows us we can obtain ‘Kate Middleton Cheek Bones’ another example of Celebrity Marketing.

Now, were not saying you’re wrong for wanting surgery but are you doing it for you or because a celebrity did the same? Our goal here is to make our readers question their need for surgery based on the fact Marketing and the power it holds could influence a decision not suited to you.

Evaluation-

My relevant copy to support one photo shoot, this is for my Lip fillers inspired shoot. My copy concentrates on how Pop Culture influences our desire for surgery. I touch upon the huge social media and media coverage of Kylie Jenner from this year when she finally admitted to getting lip fillers at age 17, something that sparked thousands of girls trying to do the same thing and they were not all necessarily her infamous fans or followers. 

I also touch on how adverts can make us believe something that is not 100% true and finally, i touch on how plastic surgeons tempt us into surgery by using 'Celebrity Plastic surgeon' in their websites and also how they use lines like 'get kate middleton cheek bones' on their websites to lure potential clients in. We are very influenced by pop culture and some people don't even notice this. 

My counter argument however that sometimes this is not a bad thing, plastic surgery can be deadly if not done in a safe practising clinic and that people idolise celebrities to the point they will obtain the money to look like them and some people can not afford this, so they turn to cheaper, dangerous alternatives. 

Illustration testing

I decided to try out Adobe Illustrator to create an image of lips, which is a main focal point of my project and also to include my theme title, organic beauty. I did this completely free hand and I am very pleased with how it turned out considering I was using my trackpad to draw. I do believe I have a lot to learn with illustrations, which is something i am very keen to learn!

I initially wanted the image to be just an outline, in black and white but it turned into more of a pop art image. 

Relevant Copy Ideas

As part of this unit I have to complete a relevant copy which is a written piece of work that compliments my images. My theme being Organic Beauty and my sub theme being cosmetic surgery, I want to write about several things including:

• The History Of Cosmetic Surgery
• Get The Look without Surgery
• How Pop Culture has influenced a surgery boom

My research will need to look at several aspects including celebrities and the surgeries they have had and one particular celeb, Kylie Jenner. Kylie admitted at 17 years old to having regular lip injections, this started a HUGE boom in lip augmentations and even resulted in people who'm were unable to afford the surgery to using a product that requires the user to suck in for several seconds and the results stated you could obtain 'Luscious lips' however this was far from the truth. I am really interested in how we are influenced by celebrities.

My next stage of research will be to look at the History of surgery and how popular it has become, I am thinking of doing a smaller copy for this with some figures/examples and include my own research/questionnaire.

My final stage of research will be how we can enhance our images without the need of surgery but with the use of cosmetic products. We can over line our lips with pencils/contouring to create an appearance of plumper lips, highlight and contour to change the appearance of bone structure etc...

Photo Shoot Outcomes; My Favourite

My Four Favorite images from my first shoot for my Plastic Surgery Editorial. The main focal point for these images were the lips and lip enhancements. I want to create a very glamourous feel to plastic surgery hence the use of my huge Versace sunglasses.

Each image to me, is great. I love the placement of my model in all four images and the second one in particular is my ultimate favorite, However there is a misplacement in the background of that one so I will have to try and remove this in post production, I am glad this has happened as I now have a constant message in my head to always check the backgrounds of my location whether that be in the studio or on location so I have learnt a great deal from this first photo shoot.

Practical Session's

Graphic Eyeliner or eyeliner of any sort is a technique I struggle to master however I am very happy with the way mine turned out during our graphic eyeliner masterclass. I have since practiced more on myself and used this as part of looks for my other units to get more experience in this. 

I really enjoyed our lip art masterclass. Being able to create different looks was really cool. I wanted to do a dark ombre lip which you can see above. I usually go for a soft, subtle lip so this was a big change for me. I found the left hand side of my models lips were easier to do than the right. I struggled to get my hand in a position so that i could create a very precise line however I think I did very well, although it would need some touch ups. 

It's no secret last year i found hair classes very difficult. This year I have found I am more open minded and calm during lessons and I can create looks without getting to frustrated when they fail first time. This look was a high pony tail, which is very popular for hair stylists. I found gathering the hair and creating the volume for the ponytail the easiest part however I did not enjoy the double wrap around to cover the hair bobble. I found having a single peice to wrap around was much better for me rather than having two peices. 

Perfecting the skin, one of my favourite masterclasses with Sarah. We learnt not only to perfect the face but to also think about the rest of the body also as the look doesn't just stop at the face. this was something that came up in my feedback last year and I feel I have reflected on this and I have now began to use this technique in all my applications this year, especially during my photoshoots for this unit which i feel show the amount of time i have spent perfecting the neck, shoulders and chest area.